● Customized positioning on the social medias
● Explore market differentiators - Authority (Experience, Social Proof...)
● Increased video production (Preparation, Humanization...)
● Improve Google Reviews
● Work with predictability (Ad management)
● Conversion - CCO/SDR/LDR/BDR
Plans
Plans
● Initial Assessment and Ideal Customer Profile (ICP) Definition
● Showcase the team more + content production
● Focus on Landing Page Strategy and Implementation
● Creation and Testing of the Sales Playbook
● (Lucas) Work on video production - Telling stories
● Social Media Diversification
● Ad management LinkedIn, Google, Meta
● Continuous Monitoring and Strategic Adjustments
Challenges
Challenges
● Lack of Strategic Direction
● No Sales Process to Handle Leads
● Overeload of Work
● Challenges in Scaling the Operation
● Low Conversion Rates and High Customer Acquisition Cost (CAC)
● Increase Google Presence
Urgency
Urgency
● Revenue Growth and New Customer Acquisition
● Increase video production
● Ad management
● Validation of Persona/Product