● Explore market differentiators - Authority (Experience, Social Proof...)
● Work with predictability
● Conversion - CCO/SDR/LDR/BDR
● Indication Marketing - 5 contacts
Plans
Plans
● Initial Assessment and Ideal Customer Profile (ICP) Definition
● Focus on Landing Page Strategy and Implementation
● Creation and Testing of the Sales Playbook
● Social Media Diversification
● Ad management LinkedIn, Google, Meta
● Continuous Monitoring and Strategic Adjustments
Challenges
Challenges
● Lack of Strategic Direction
● No Sales Process to Handle Leads
● Overeload of Work
● Challenges in Scaling the Operation
● Increase Google Presence
Urgency
Urgency
● Revenue Growth and New Customer Acquisition
● Increase video production
● Ad management
● Validation of Persona/Product