● Customized positioning
● Explore market differentiators - Authority (Experience, Location, quality of inputs...)
● Increased video production (Preparation, Humanization...)
● Work with predictability (Ad management)
Plans
Plans
● Targeted audience study
● Showcase the team more + content production
● Work on video production + direction - Telling stories
● Ad management
Challenges
Challenges
● Few strategic contents
● Ads with little result
● No support for execution
● No complete marketing team
Urgency
Urgency
● Explore individual characteristics
● Increased video production
● Ad management
● Marketing actions